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X-mas – An Older Culture That Can Be Held OR Giant Business venture To Make The Enterprise

X-mas – An Older Culture That Can Be Held OR Giant Business venture To Make The Enterprise

Xmas are probably the most celebrated vacations worldwide. Barely will possibly you find a person who does not find out what this family vacation involves. It can be celebrated on several appointments worldwide however forever symbolizes one important thing – the fresh start, new expectation and new life span. On top of that, even folks who know smaller about Christian customs observe it.

For some X-mas is a way to get together making use of their the entire family mainly because even as researching or moving they overlook the fact to refer to as or fulfill family members. Along at the Christmas’ Eve many people are preoccupied with thought what surprise to order regarding the really liked and darling designs. Housewives make meals at the time of the entire day in order to make sure you and unexpected surprise their nearest the public. Adult men look into to get the best Christmas time plant and set it throughout the life-room or space with their houses. Loved ones may well put in reputable time along even as beautifying the plant. Young children have several expectations in regards to this getaway, notably they await Santa Claus returning.fix my spanish sentence

On the other hand, X-mas has evolved via the abovementioned spiritual convention to the most dough-having mission. Enterprising adult men and women pull together huge success throughout a holiday vacation buying time. They try to make money advertising every little thing they can and they are in particular very happy with this The holiday season hurly-burly. Pretty much everything always makes X-mas serious more than enough to learn the crucial element task involved in the nations’ economic systems. Some economies, most definitely their retail industry establishments, be based upon store shopping months prior to and shortly afrer Seasonal. Like for example, in the usa there is always well known “Black Friday” as soon as the optimum sales made are expected. Christmas day looking period enables suppliers, which have been looking at challenges throughout a yr, build an income that may possibly protect the cutbacks and convey money throughout a 1 week.

Everything comes down to the issue whether Seasonal remains to be a reputed habit maybe a productive mission pushed by commercialism. There are numerous main reasons why we can get in touch with into subject X-mas as being a practice, a number of them are supplied by Scott Ashley (2006). Initially, it is the time frame which it really is recognized. There is not any reference to the night out or of a point of festivity with the Holy bible. Additionally, it should not be December or January overnight just like we use Luke Gospel we discovered “And there are from the equal land shepherds abiding at the particular field, maintaining watch on top of their head by night.” It may be not really credible that shepherds existed inside your arena thinking about the varying weather conditions in whinter in Bethlehem. The second thing is, we need to problem why The holiday season cultures are incredibly identical with pagan activities. Quite simply, what is in widespread linking evergreen bushes, plump comfortable male with crimson cheeks as well as other items that is normally connected with Christmas? One could by no means get His heart into objects He has never been in. Would The lord say yes to of worshiping Him using only pagan rituals? I hesitation as it seems like worshiping in vain while using forbidden suggests. And another thing to do that finally comes up: in their Holy bible there is not any mention that we should memorialize Christ birth, there is however emphasis which we would be wise to honor His passing away.

7 Crowdfunding Tips Proven to Raise Funding

7 Crowdfunding Tips Proven To Raise Funding

 

As Seen on Forbes

 

This post on crowdfunding success tips answers the following questions for people or businesses thinking about using crowdfunding to raise funding:

“What are the common elements behind wildly successful crowdfunding campaigns?”

“Which platform is the best fit for my business or project?”

“What should I offer funders or investors?”

I cover these questions and more in the following 7 critical crowdfunding success tips below.

Crowdfunding Tip 1: Pick Your Platform

As you’re getting started with your fundraising and crowdfunding goals, the first place to start is to pick the platform you’ll raise funding on.

To help you, here’s a list on Forbes of The Top 10 Crowdfunding Sites for Fundraising.

Quick tips…

First, decide if you’re doing a rewards-based crowdfunding campaign, or equity crowdfunding (where people become actual shareholders in your company).

Rewards Crowdfunding

If you’re raising rewards-based funding (not investment), Kickstarter and Indiegogo should be on your list, but you should also be aware that there are specialty platforms and communities as well that focus more exclusively on things like music, healthcare, or non-profits.

It’s best to pick among these rewards crowdfunding platforms based on the project types they focus on, the existing community of members already on the platform, as well as the way the platform structures their fundraising product.

What many people aren’t aware of, or are confused by, are the differing fundraising products and how they’re structured. In short, Kickstarter has a strong track record of success for creative projects, and their fundraising product has been an “all-or-none” fundraising product to date. This means that if you don’t raise 100% of your initial funding goal, you don’t keep what backers have pledged.

Indiegogo has a different product in that regardless of whether you meet your funding goal, if you choose to pay more (up to 9% of funds raised) they will let you keep any of the funds pledged to your campaign. But this has its drawbacks as well, as often times projects need some minimum funding to work, and sometimes the required goal is a good incentive that motivates both crowdfunding campaign owners and those funding the campaign.

Equity Crowdfunding

If you’re raising investment for your startup or business, via what is called equity crowdfunding (where people actually can become shareholders for a potential future return), then check out Crowdfunder or Circle Up.

Circle Up takes a percentage of your funds raised, which according to their site is similar to how Investment Bankers work. Investment Bankers take fees as high as 7-10% of the money you raise. On the other hand, Crowdfunder.com has a simple flat monthly fee of just a few hundred dollars.

Crowdfunding Tip 2: Pitch and Story

It’s important to remember the context of crowdfunding and fundraising online. You’re vying for a persons attention while they’re online, and they have tons of other distractions and things pulling their attention away from you.

It’s for this reason that your initial pitch and messaging absolutely must grab your funder or investors attention right away and pull them in.

Once you have their attention, the way to keep their attention and truly engage them is to engage “the two brains” as I call it. This means engaging both the Rational Brain (the “what” of what you’re doing) and the Emotional Brain (the “why” of what you’re doing).

The most effective way to do this is via telling a great story – either about yourself, the story of your project or company, or the story of your customer or who your project truly has an impact on.

If you’re crowdfunding a business and raising investment, here’s a good resource onhow to pitch your startup and tell a great story, and package it all in a succinct pitch deck.

If you’re creating a rewards crowdfunding pitch, you should know that videos often double success rates for rewards campaigns. You should also be sure to have a clear and compelling “ask” of your funders that relates to your larger story and project.

Crowdfunding Tip 3: Focus On What’s In It For Them

It may sound counterintuitive, but while your goal in crowdfunding is to raise funding for yourself, the more you can focus on what is in it for your backers or investors the more likely you are to create a set of rewards or terms that helps you raise the dollars you’re looking for.

In rewards crowdfunding, make sure you develop truly compelling rewards for your backers that tie in to your story and aren’t just swag. As a rule of thumb, simply ask yourself, would I go through the trouble to buy this reward myself? Also think about what is truly and unique and compelling you could offer.

One of the best ways to come up with great rewards is to look at some of the big successful multi-hundred thousand or multi-million dollar campaigns. Each platform leaves the campaigns up online and you can browse through all their rewards.

In equity crowdfunding, you need to focus on what terms you’re going to offer your investors. While there is not “one size fits all” rule in raising investment, there are some guidelines to follow.

This free Term Sheet resource on Forbes is a great place to learn what your options are and what might work best for your type of business.

Crowdfunding Tip 4: Supporter Engagement

The most common mistake that first time crowdfunding campaign owners make (in both rewards or equity crowdfunding) is to not adequately engage their first level network of friends, family, and supporters.

For rewards crowdfunding, this means having people set and ready to start funding the launch of the campaign on day one. This is important because campaigns that accelerate more rapidly early on and attain a significant percentage of their funding goal in a short span of time often attract more attention as a whole over the life of the campaign.

For equity crowdfunding, supporter engagement more often means having important and notable stakeholders around the company online around the campaign and represented. This includes the entire team, advisors, board members, partners, and existing investors.  Sites like Crowdfunder.com make this easy by displaying this important ‘social proof’ of your existing investors and team right alongside your investment offering online.

Crowdfunding Tip 5: The Power of Notable Investors

You might believe that what you’re doing is the coolest things since sliced bread, but regardless of how great it is, there is one sure way to get other peoples attention who have never heard of you or your cool gadget or project before – and that is to get people or organizations involved with your project or business who people already know and have positive associations with.

If you’re involved in a rewards crowdfunding campaign, ask yourself who can you involve in your rewards in some creative and meaningful way so that people will get excited by and respond to the opportunity to get the reward?

If you’re raising equity crowdfunding, what existing Advisors or Investors, or even partner organizations will bring credibility and trust to you and your business?

At Crowdfunder.com the data shows that equity crowdfunding campaigns that have notable business people as investors or advisors already engaged and listed get up to six times the engagement on their fundraising efforts as those who don’t.

One of the most powerful steps a company can make is to find a first or lead investor to invest before they launch their fundraising efforts online. This has the benefits of both avoiding the optics of $0 invested, as well as often helping to arrive at what are sometimes more “market” terms of what terms an investor would actually invest at.

The first and/or lead investor is a critical part to kicking off a successful equity crowdfunding marketing plan.

Crowdfunding Tip 6: Planned Marketing & Outreach

Crowdfunding platforms are not listing services. Period.

Regardless of the platform, the results you get from the platform are proportional to the effort and attention you put in to the platform and tying this into your own fundraising efforts both on and offline.

In rewards crowdfunding, successful campaign owners put in tens to hundreds of hours on the creative and marketing planning side of their campaign before launching. They then also have a plan for several “pushes” in their marketing to launch, fund, and push to close funding at or above their goal.

In equity crowdfunding, a lot of the work goes into structuring the actual investment offering by first figuring out the terms and completing all the legal agreements first. While larger investors (investment amounts at $10,000 to $200,000 per investment) aren’t often effectively reached through broad marketing & PR across the web as happens in rewards crowdfunding (donation amounts average closer to $25), storytelling and engagement are still important for both crowdfunding types.

Crowdfunding Tip 7: The Data Perspective

The overall crowdfunding industry is growing exponentially. In 2011 the total crowdfunding market was $1.2 billion. In 2014 crowdfunding is expected to finish off the year nearing $10 billion in funding online.

Obviously, this means that there are lots of opportunities for those seeking funding and for those who are donating, pre-purchasing, or investing dollars.

But what does the data say for you as someone looking to run a crowdfunding campaign?

In rewards crowdfunding, let’s say you’re looking to raise $50,000. A leader in the space called Kickstarter shared data that the most common contribution amount is $25. Knowing this, you can do some simple math to better understand what success entails.

Here’s an example of what that looks like…

If all of your funding came at the average of $25 per, and you assumed a conversion rate of 3% of visitors who actually fund your campaign, you’d have to reach over 66,000 qualified people on the web and get them to view your campaign. At the 3% conversion rate, you’d be converting 2,000 people to fund your campaign.

For most people, that’s a lot of traffic in 45 days, and a lot of backers. Do you have the kind of existing network, reach, press contacts, and marketing plan to really meet these goals?

Adding in additional higher dollar amount rewards can help, Most campaigns thus also include several higher priced rewards between $100 up to a few thousand dollars. The point is, it is critical to ‘run the numbers’ up front for your campaign by considering the rewards you provide and how many backers you will need to get at each reward level to make your overall goal.

Equity Crowdfunding Data

In equity crowdfunding, as a leader in the space, Crowdfunder.com has an average investment from accredited investors on the platform of roughly $25,000, though funding commitments from single investors and funds have been as large as $500,000.

Equity crowdfunding can provide a powerful way to raise your funding by enabling you to take fewer dollars from more investors. Let’s say you’re raising $500,000. At an $10,000 average investment, you’d need up to 50 investors. Though most companies also get commitments in their round sized at $50,000 or $100,000, or more.

In some ways, it can be easier to find many investors at $10,000 than it is to find one or two investors at $200,000 to $500,000. The risk is just that much greater when considering investing that much money.

What entrepreneurs are finding in equity crowdfunding is that there is a new way of fundraising now available where you can spend less time trying to convince one or two single investors over three to six months to invest. Instead,  by lowering the minimum investment amount into your funding round down to as little as say $1,000, you lower the risk exposure for any single investor, and entrepreneurs often find it much easier to get the investment and support of many investors online at these amounts.

There’s no doubt that crowdfunding is changing the rules of the game for fundraising, and investing. Don’t expect the growth or innovation to slow down anytime soon.

Chance Barnett

Chance Barnett an internet entrepreneur, investor, and advisor who has started and bootstrapped several companies from inception to millions in revenues over the last 16 years. His interest and passion for technology startups comes from both hands-on technical knowledge and high growth marketing/customer acquisition experience, as demonstrated by having built technology and grown businesses that have acquired over 40,000,000 email subscribers online.

 

SCHOLARgifts Help Fill Gap in Education Funding

Article, Washington Informer Newspaper, 12/18/2013

http://washingtoninformer.com/news/2013/dec/18/scholargifts-help-fill-gap-education-funding/

SCHOLARgifts Help Fill Gap in Education Funding

Dorothy Rowley | 12/18/2013, 1:20 p.m.

A new website launched by a D.C. attorney has joined the network of financial support systems that help students achieve their higher education goals.

The SCHOLARgifts crowd-funding initiative, which was recently launched by organization CEO Nkechi Taifa, operates on the collective efforts of teachers, parents, mentors, co-workers and others who pool their money online to support students in pursuit of their education or related endeavors. For example, a group of Howard University students who used a similar crowd-funding platform raised a few thousand dollars last fall to help defray expenses for a 14-day trip to West Africa.

“A year ago I had never heard of crowd-funding,” Taifa said. “Then last spring, I balked when my college-age daughter asked me to pay for her study-abroad dream trip. Being unqualified for need-based aid and already borrowing from Peter, Paul and Mary to foot her steep and ever-rising college tuition, I said with tough love, ‘Sweetie, you’re on your own.'”

To her surprise, in less than 30 days her daughter had successfully raised more than $3,000 from family, friends and complete strangers via the Internet.

“This was the inspiration that gave rise to SCHOLARgifts,” Taifa said. “It’s collective fundraising for a specific educational purpose with no red tape or hassle, no essay or recommendations, no income qualifications and no competition. All that is needed is the desire to succeed and the ability to motivate others to invest in making learning a reality.”

Taifa explained that through SCHOLARgifts, a large number of people help a student succeed in areas such as tuition, study, research and training by donating small monetary gifts to her crowd-funding campaign.

While each crowd-funding website offers its own spin, the concept is generally the same: a fundraising period is established and pledged money is collected from the contributors once the period ends. If the goal is not met, no money is collected. The sites, which have a cap on the amount of money that can be raised, also track donations that can continue after a goal is met.

Taifa described crowd-funding as a unique and fast-growing financial assistance resource that has even been given a thumbs-up by the Obama administration.

“Just last year, the president signed the Jumpstart Our Business Startups (JOBS) Act, which lets businesses raise funds in small increments from many investors — the essence of crowd-funding,” she said. “[It’s] the kind of innovative strategy millions of American families need to help fill the gap between soaring tuition costs and fewer available education loans.”

 

SCHOLARgifts

Thanks so very much Dorothy Rowley and Washington Informer for highlighting the SCHOLARgifts.com newly launched crowdfunding website for educational purposes. Please note that with our platform, those who post campaigns get to keep all the money they raise, minus a small administrative fee, even if they do not reach their funding goal.

SCHOLARgifts – The Wave of the Future!

SCHOLARgifts – The Wave of the Future!Welcome to the preliminary launch of SCHOLARgifts, an exciting new crowdfunding platform specifically designed to help fund diverse educational needs with no registration fee or complicated application process, no essay, and no recommendations.  All that is needed is the desire to succeed and the ability to tell a story in a way that will inspire others to donate financial gifts to the Scholar’s campaign.

“Scholar” refers to anyone who has developed a campaign and is seeking financial gifts to fund a learning need.  Scholars can include current and future students, from toddlers in pre-school to octogenarians learning to zumba!  A “gifter” is an individual or organization who donates money (gifts) to a scholar’s campaign.  Gifters can include friends, parents, grandparents and other relatives, teachers, mentors, school administrators, graduates, and anyone who wants to support and encourage people — young, older, or young at heart —  to pursue their educational dreams and/or learn new skills and lessons.  Scholars show appreciation to their gifters with customized perks, rewards or services, that can range from virtual hugs and kisses or an academic update each semester, to an invitation to a recital or photos from study abroad.

For those unfamiliar with crowdfunding, it is a type of online fundraising where people create leverage by pooling their money to support the efforts of others.  Although expressed in a different era, the philosophy was best summed up by Helen Keller, “alone we can do so little; together we can do so much.”  With SCHOLARgifts, there is a “crowd” of people interested in a Scholar campaign that will invest by gifting donations, in exchange for customized appreciation rewards.

Crowdfunding is increasingly gaining in popularity and its successes mark it as the wave of the future.  As financial resources dry up and educational loans become more scarce, SCHOLARgifts can provide the answer to scholastic funding as it is positioned to benefit from the market shift towards collective fundraising in a unique way.  SCHOLARgifts is different from many of the other crowdfunding platforms, as it provides a targeted approach specifically dedicated to the funding of educational pursuits for people of all ages.  Some fundraising platforms expressly exclude the raising of funds for tuition or scholarships; other platforms are overly broad, minimizing the chances of your campaign receiving attention from your targeted audience.

With SCHOLARgifts, your Scholar Campaign has the opportunity to be highlighted and stand out in the target market of those most interested in investing in life-long educational pursuits.  Moreover as a promotional incentive, SCHOLARgifts adds an innovative feature to its platform — a periodic “Pooled Fund” drawing where eligible Scholars who have reached their fundraising goal have the chance to win a Gift Bonus from funds donated to a collective “pot.”

The SCHOLARgifts management team includes visionaries who are lawyers, professors and educators, finance and management professionals, web developers, social media enthusiasts, entrepreneurs, MBAs, musicians and authors, who recognized a pressing societal need and combined their talents and expertise to create a powerful vehicle that allows people to provide monetary gifts to support scholars to pursue their dreams.

Consider contributing to one or more of the Scholar Campaigns that are part of our Preliminary Launch.  Consider creating your own campaign or encourage someone you know to do so.  Consider contributing to the collective Pooled Fund. Peruse the website, kick the tires, become a gifter and as you do so, keep in mind the old wise saying, “What you give, you get, ten times over!”